A well-designed infographic like the one below can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging and a web development company takes charge of this, and manage the content of the subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels.
Infographics come in various forms. They are categorized based on purpose, types of objects used and the flow of information. Note that an infographic will not always strictly fall into a specific category. Actually, most infographics will have elements of multiple types of infographics.
The types of infographics that will be most appropriate in a given situation will depend on the objective of the data visualization. Choose the type of infographic that avoids ambiguity and best helps the reader extract actionable information and valuable insights.
Timeline infographic depicts events or actions in chronological order. They are often used to demonstrate a product’s development, a historical trend or an idea’s evolution. Timeline infographic makes use of icons, images, and graphic elements to put the point across. The timeline’s format may be vertical, horizontal or winding. Vertical and winding timeline infographics are usually easier to read. A horizontal timeline infographic works best in posters, presentations, and environments where space is not a constraint.
Process infographic is similar to a how to infographic. The key distinction is that a process infographic depicts decision-making processes. Process infographics are also referred to as decision trees or flow charts. Each step is linked to the next with lines and directional arrows. Examples of situations where a process infographic may be applied include personality type determination, assembly line manufacturing, software programming, project planning and process audit.
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